A brand for a mountain bike shop with its own apparel line. The B is drawn from half a bike wheel, so the mark reads as the sport before you read the name.
A purple to amber gradient runs through every surface, from the guidelines to the riding kit.
The guidelines cover the logo, palette, type, and voice, then 3D renders of the jersey, hoodies, and bottle, and applications from caps to stationery.
Start with a Logo Animation Sprint: your logo animated in 3 days for $195, credited to any package booked within 30 days.
Start your brief →